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THE CHALLENGE
HOW CAN WE REACH MORE YOUNG PEOPLE FROM DIFFERENT COMMUNITIES?
OUR APPROACH
Launched the Dentsu UK Creative Council to launch a TikTok page with “day in the life” content, creative challenges to promote a more sustainable lifestyles and tips and advice for young people entering the working world.
RESULT
Built a credible owned channel with 1200+ followers and 200k+ views in less than 3 months.
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