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THE CHALLENGE

Every year over 500,000 children die from lack of access to toilets. In the west, we tend to take toilets for granted. But in developing countries, 2.3 billion people live without access to safe sanitation.

HOW DO YOU GET THE PEOPLE OF LONDON TO SEE THE HUMBLE TOILET IN A COMPLETELY NEW LIGHT?
 

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OUR APPROACH

A creative campaign founded on an untold truth: the global sanitation crisis claims more casualties by illness than any war.

RESULT

Together with the digital campaign and #worldtoiletday we inspired 1000s of social media posts and contributed towards raising over £44,000 for sanitation projects in developing countries.

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AWARDS

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Best Global Creative Campaign of the month -

The Drum (Beating Grey, Publicis, McCann and Leo Burnett)

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Best OOH campaign -

Best Ads on TV

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