how do you get the people of London to see the humble toilet in a different light?

CATEGORY: CREATIVE ACTIVATION

United Nations :WORLD TOILET DAY

CHALLENGE/background

Every year over 500,000 children die from lack of access to toilets. In the west, we tend to take toilets for granted.
But in developing countries, 2.3 billion people live without access to safe sanitation.

OUR APPROACH

We created a creative campaign for UN-Water founded on an untold truth: the global sanitation crisis claims more casualties by illness than any war.

awards

Best Global Creative Campaign of the month - The Drum
(Beating Grey, Publicis, McCann and Leo Burnett)
Best OOH campaign - Best Ads
on TV

THE RESULT

We inspired 1000s of social media posts and contributed towards raising over £44,000 for sanitation projects in developing countries.